A “mancha táticas de quadro faz campanha” e da “notícia” está prejudicando a indústria de propriedade real?
Afixado pelo grupo de Luxo Realty - pode o 30o, 2008
Categorias: Condos elevados da ascensão
O quadro da notícia é uma estratégia usada no journalism. É a arte da notícia filtrando em um ângulo ou em um frame, uma estratégia que seja significada guiar audiências em perceber algo uma determinada maneira. Hoje, o quadro da notícia é o mais óbvio corrente nos Estados Unidos': mercado de propriedade real, economia, guerra, e raça presidencial. Mas o que o heck faz o Spiderman têm que fazer com como os meios estão segurando a corrente Propriedade real de Las Vegas mercado?
Nos comics e nos filmes do Spiderman, o publisher de Peter Parker está gritando sempre nele para capturar o Spiderman que faz algo negativo. Por que? Porque o papel de Peter, o Bugle diário, é o mais melhor sabido para campanhas funcionando da mancha de encontro ao herói correia-lançando da cidade. Aquele é o que vende a maioria de papéis… o HeAdLinE de ScHocKiNg.
O provérbio velho no journalism é - “se não sangrar, não conduz”. Sensationalize.
Quando o exemplo acima puder parecer como um exaggeration (apesar de tudo, é um livro comic), a comparação vem de em algum lugar.
Diversas coisas a pensar aproximadamente:
- O Internet sempre-em desenvolvimento (locais sociais dos meios, alimentações de RSS, blogs peritos e mais) está causando uma pressão crescente em jornais, em redes da notícia, e em journalists.
- Os leitores podem ir aos blogs ou aos outros meios do Internet para encontrar a informação que estão procurando com o clique de um rato. Por que compre um papel ou preste atenção à notícia?
- Doom-e-gloom que relata papéis dos sells.
- Desde quando você fêz exame do conselho da propriedade real de um journalist? Você confiaria n para planear demasiado sua aposentadoria?
- Would the market be as bad as it is if there were no such things as negative news reporting? Would people be less scared to purchase?
- Journalists (freelance or not) have mortgages too. The more sensational the copy, the better guarantee to make headlines and get paid.
Is fact checking a dead exercise by journalists?
Over the past two years, it has been very common for articles full of errors to make it into print in regards to the Las Vegas high-rise condo market. From quoting sources who have no clue on what they’re talking - to listing erroneous facts about hard-contract deposit requirements, there has been a real problem with writers getting their facts wrong.
Just a few examples:
- While spending a day with one major news outlet who was doing a doom-and-gloom story about Las Vegas, I asked them if they’d make sure to let readers know that there was only one high-rise condo tower on the Strip, Sky Las Vegas, and that it will continue to be the only high-rise condo tower on the Strip until almost 2010. The writer looked me straight in the eye and said, “We don’t really want to go that direction with this story.”
- Recently, Tropicana Entertainment LLC (the company behind the Tropicana Las Vegas Resort & Casino and many other out-of-state properties) filed for bankruptcy. They made it very clear that the bankrupcy was brought on by losing their gaming license in Atlantic City (among other things). What did several writers do? Write articles saying LAS VEGAS STRIP IS DOOMED!
- In late 2007, multiple Nevada residential price-per-square-foot records were set when several penthouse properties were sold at The Harmon Hotel, Spa & Residences at MGM MIRAGE CityCenter. Every single news station in Las Vegas was offered to share the exciting announcement on air. Guess what? Not one single station reported the good news.
- On local journalist recently reported that buyers would walk from their hard-contract deposits from one certain luxury development in Las Vegas because their hard-contract deposits were only 10 thousand dollars. They claimed that the development’s PR Firm and a local real estate agent told them that. Really? Seems odd, considering everyone knows that the hard-contract deposits were 20 PERCENT at this property, NOT 10 thousand. Turns out, the reporter misunderstood the difference between the initial 10 THOUSAND reserve amount and the 20% hard contract amount. OOOOPS!
- How often do you see it being reported that MGM MIRAGE sold over $1.6 billion in real estate at MGM MIRAGE CityCenter in little over a year?
Just think of Peter Parker
Yes the current United States real estate and mortgage industries are challenged. But what would it be like if less errors were made in reporting? What if journalists weren’t so pressured to write doom and gloom? At the end of the day, journalists are just trying to do their job. Just think of what Peter Parker had to do to earn a buck…
And he didn’t even have to compete with blogs written by TRUE experts.
About Aaron Auxier
Aaron Auxier has earned the nickname ?Hollywood?s Connection to Vegas? because of his Los Angeles entertainment background and Las Vegas connections. He is responsible for selling some of the most glamorous penthouse and luxury high-rise condominium properties in the history of Las Vegas.
Aaron Auxier can be reached at 702-456-7080 x201
Copyright ? 2008 Luxury Realty Group. All Rights Reserved.
Disclaimer: All information in this post is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive.
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All information in this blog is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive. See DISCLAIMER.
Copyright ? 2008 Luxury Realty Group LLC. All rights reserved.