De „campagnes van de Vlek“ en „Nieuws Ontwerpend“ tactiek die berokkent de zijn onroerende goederenindustrie?
Gepost door de Groep van Realty van de Luxe - mag dertigste, 2008
Categorieën: Hoge Stijging Condos
Het Ontwerpen van het nieuws is een strategie die in journalistiek wordt gebruikt. Het is de kunst van het filtreren nieuws in een hoek of een kader, een strategie die publiek in het waarnemen van iets moet leiden een bepaalde manier. Vandaag, is Ontwerpen van het Nieuws duidelijkst in de stroom van Verenigde Staten: onroerende goederen markt, economie, oorlog, en presidentieel ras. Maar wat heck Spiderman doet moet met hoe doen de media de stroom behandelen Las onroerende goederen Vegas markt?
In comics Spiderman en movies, Peter Parker's schreeuwt de uitgever altijd bij hem om Spiderman te vangen doend negatief iets. Waarom? Omdat Peter het document, de Dagelijkse Bugel, voor het runnen van vlekkencampagnes tegen de Web-slingerende held van de stad bekendst is. Dat is wat de meeste documenten… de Krantekop ScHocKiNg verkoopt.
Het oude zeggen in journalistiek is - „als het niet aftapt, leidt het niet“. Sensationalize.
Terwijl het bovengenoemde voorbeeld als een overdrijving (toch is het een grappig boek) kan schijnen, ergens komt de vergelijking uit.
Verscheidene dingen om te denken over:
- Veranderend Internet (sociale media plaatsen, voer RSS, deskundige blogs en meer) veroorzaakt een groeiende druk op kranten, nieuwsnetwerken, en journalisten.
- De lezers kunnen naar blogs of andere Internet media gaan de informatie vinden zij met de klik van een muis zoeken. Waarom koop een document of let op het nieuws?
- De rapportering van noodlot-en-mistroostigheid verkoopt documenten.
- Sindsdien wanneer nam u onroerende goederenraad van een journalist? Zou u op hen vertrouwen om uw pensionering ook te plannen?
- De markt zou zo slecht zijn aangezien het is als er geen dergelijke dingen zoals negatieve nieuws rapportering waren? Would people be less scared to purchase?
- Journalists (freelance or not) have mortgages too. The more sensational the copy, the better guarantee to make headlines and get paid.
Is fact checking a dead exercise by journalists?
Over the past two years, it has been very common for articles full of errors to make it into print in regards to the Las Vegas high-rise condo market. From quoting sources who have no clue on what they’re talking - to listing erroneous facts about hard-contract deposit requirements, there has been a real problem with writers getting their facts wrong.
Just a few examples:
- While spending a day with one major news outlet who was doing a doom-and-gloom story about Las Vegas, I asked them if they’d make sure to let readers know that there was only one high-rise condo tower on the Strip, Sky Las Vegas, and that it will continue to be the only high-rise condo tower on the Strip until almost 2010. The writer looked me straight in the eye and said, “We don’t really want to go that direction with this story.”
- Recently, Tropicana Entertainment LLC (the company behind the Tropicana Las Vegas Resort & Casino and many other out-of-state properties) filed for bankruptcy. They made it very clear that the bankrupcy was brought on by losing their gaming license in Atlantic City (among other things). What did several writers do? Write articles saying LAS VEGAS STRIP IS DOOMED!
- In late 2007, multiple Nevada residential price-per-square-foot records were set when several penthouse properties were sold at The Harmon Hotel, Spa & Residences at MGM MIRAGE CityCenter. Every single news station in Las Vegas was offered to share the exciting announcement on air. Guess what? Not one single station reported the good news.
- On local journalist recently reported that buyers would walk from their hard-contract deposits from one certain luxury development in Las Vegas because their hard-contract deposits were only 10 thousand dollars. They claimed that the development’s PR Firm and a local real estate agent told them that. Really? Seems odd, considering everyone knows that the hard-contract deposits were 20 PERCENT at this property, NOT 10 thousand. Turns out, the reporter misunderstood the difference between the initial 10 THOUSAND reserve amount and the 20% hard contract amount. OOOOPS!
- How often do you see it being reported that MGM MIRAGE sold over $1.6 billion in real estate at MGM MIRAGE CityCenter in little over a year?
Just think of Peter Parker
Yes the current United States real estate and mortgage industries are challenged. But what would it be like if less errors were made in reporting? What if journalists weren’t so pressured to write doom and gloom? At the end of the day, journalists are just trying to do their job. Just think of what Peter Parker had to do to earn a buck…
And he didn’t even have to compete with blogs written by TRUE experts.
About Aaron Auxier
Aaron Auxier has earned the nickname “Hollywood’s Connection to Vegas” because of his Los Angeles entertainment background and Las Vegas connections. He is responsible for selling some of the most glamorous penthouse and luxury high-rise condominium properties in the history of Las Vegas.
Aaron Auxier can be reached at 702-456-7080 x201
Copyright © 2008 Luxury Realty Group. All Rights Reserved.
Disclaimer: All information in this post is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive.
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All information in this blog is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive. See DISCLAIMER.
Copyright © 2008 Luxury Realty Group LLC. All rights reserved.