"조직적 중상"와 "뉴스 짜맞추는" 전술 부동산 산업을 해치고 있는가?
luxury Realty 그룹에 의해 배치해 - 30 2008년
종류: 고층 콘도
뉴스 짜맞추는 것은 신문업에서 사용된 전략이다. 각 또는 구조 의 무언가 감지로 경청자를 인도하기 위하여 특정 방법 의미되는 전략으로 거르는 뉴스의 예술이다. 오늘, 뉴스 짜맞추는 것은 미국에서 가장 명백하다' 현재: 부동산 시장, 경제, 전쟁 및 대통령 인종. 그러나 매체가 현재를 어떻게 하고 취급하고 있는지 Spiderman를 하는 무엇이 관계된다 부동산 라스베가스 시장?
Spiderman 만화 및 영화에서는, 피터 Parker 발행인은 그에 항상 부정 무언가를 해 Spiderman를 붙잡기 위하여 고함치고 있다. 왜? 피터의 종이, 매일 나팔이, 도시의 웹 던지기 영웅에 대하여 운영하는 조직적 중상을 위해 제일 알려져 있기 때문에. 저것은 대부분의 종이를… ScHocKiNg 표제 판매하는 무슨이이다.
신문업에 있는 오래된 말은 이다 - 유혈하지 않는 경우에 "," 지도하지 않는다. Sensationalize.
위 보기가 허풍 (어쨌든 만화 책이다) 같이 보이는지도 모르는 동안, 비교는 어딘가에에서 온다.
대략 생각할 것이다 몇몇 것:
- 이제까지 진화 인터넷 (사회적인 매체 위치, RSS 급식, 노련한 blogs 및 좀더)는 신문, 뉴스 네트워크 및 신문인에 성장 압력을 일으키는 원인이 되고 있다.
- 독자는 마우스 클릭으로 찾고 있는 정보를 찾아내는 blogs 또는 다른 인터넷 매체에 갈 수 있다. 왜 종이를 사는가 뉴스를 보십시오?
- 인기 상품 종이를 보고하는 운명 그리고 어둠.
- 언제부터 당신은 신문인에게서 부동산 통보를 받아들였는가? 당신은 당신의 은퇴를 역시 계획하기 위하여 그들을 신뢰할는가 것입니다?
- 시장은 만약에 부정적인 뉴스 보고와 같은 것이 없으면 인 것처럼 나쁠? Would people be less scared to purchase?
- Journalists (freelance or not) have mortgages too. The more sensational the copy, the better guarantee to make headlines and get paid.
Is fact checking a dead exercise by journalists?
Over the past two years, it has been very common for articles full of errors to make it into print in regards to the Las Vegas high-rise condo market. From quoting sources who have no clue on what they’re talking - to listing erroneous facts about hard-contract deposit requirements, there has been a real problem with writers getting their facts wrong.
Just a few examples:
- While spending a day with one major news outlet who was doing a doom-and-gloom story about Las Vegas, I asked them if they’d make sure to let readers know that there was only one high-rise condo tower on the Strip, Sky Las Vegas, and that it will continue to be the only high-rise condo tower on the Strip until almost 2010. The writer looked me straight in the eye and said, “We don’t really want to go that direction with this story.”
- Recently, Tropicana Entertainment LLC (the company behind the Tropicana Las Vegas Resort & Casino and many other out-of-state properties) filed for bankruptcy. They made it very clear that the bankrupcy was brought on by losing their gaming license in Atlantic City (among other things). What did several writers do? Write articles saying LAS VEGAS STRIP IS DOOMED!
- In late 2007, multiple Nevada residential price-per-square-foot records were set when several penthouse properties were sold at The Harmon Hotel, Spa & Residences at MGM MIRAGE CityCenter. Every single news station in Las Vegas was offered to share the exciting announcement on air. Guess what? Not one single station reported the good news.
- On local journalist recently reported that buyers would walk from their hard-contract deposits from one certain luxury development in Las Vegas because their hard-contract deposits were only 10 thousand dollars. They claimed that the development’s PR Firm and a local real estate agent told them that. Really? Seems odd, considering everyone knows that the hard-contract deposits were 20 PERCENT at this property, NOT 10 thousand. Turns out, the reporter misunderstood the difference between the initial 10 THOUSAND reserve amount and the 20% hard contract amount. OOOOPS!
- How often do you see it being reported that MGM MIRAGE sold over $1.6 billion in real estate at MGM MIRAGE CityCenter in little over a year?
Just think of Peter Parker
Yes the current United States real estate and mortgage industries are challenged. But what would it be like if less errors were made in reporting? What if journalists weren’t so pressured to write doom and gloom? At the end of the day, journalists are just trying to do their job. Just think of what Peter Parker had to do to earn a buck…
And he didn’t even have to compete with blogs written by TRUE experts.
About Aaron Auxier
Aaron Auxier has earned the nickname “Hollywood’s Connection to Vegas” because of his Los Angeles entertainment background and Las Vegas connections. He is responsible for selling some of the most glamorous penthouse and luxury high-rise condominium properties in the history of Las Vegas.
Aaron Auxier can be reached at 702-456-7080 x201
Copyright © 2008 Luxury Realty Group. All Rights Reserved.
Disclaimer: All information in this post is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive.
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All information in this blog is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive. See DISCLAIMER.
Copyright © 2008 Luxury Realty Group LLC. All rights reserved.