¿El “borrón de transferencia las táctica de capítulo hace campaña” y de las “noticias” está dañando la industria de propiedades inmobiliarias?
Fijado por el grupo de Luxury Realty - 30 de mayo de 2008
Categorías: Condos altos de la subida
El capítulo de las noticias es una estrategia usada en periodismo. Es el arte de las noticias de filtración en un ángulo o un marco, una estrategia que se signifique para dirigir a audiencias en percibir algo cierta manera. Hoy, el capítulo de las noticias es el más obvio corriente de los Estados Unidos': mercado de propiedades inmobiliarias, economía, guerra, y raza presidencial. Pero qué el heck hace el hombre araña tienen que hacer con cómo los medios están manejando la corriente Propiedades inmobiliarias de Las Vegas ¿mercado?
En los tebeos y las películas del hombre araña, el editor de Peter Parker está gritando siempre en él para capturar el hombre araña que hace algo negativo. ¿Por qué? Porque el papel de Peter, el bugle diario, es el más conocido para las campañas de funcionamiento del borrón de transferencia contra el héroe tela-que lanza con una honda de la ciudad. Eso es qué vende la mayoría de los papeles… el título de ScHocKiNg.
El viejo refrán en periodismo es - “si no sangra, no conduce”. Sensationalize.
Mientras que el ejemplo antedicho puede parecerse como una exageración (después de todo, es un libro cómico), la comparación viene de en alguna parte.
Varias cosas a pensar alrededor:
- El Internet de siempre-desarrollo (sitios sociales de los medios, las alimentaciones de RSS, blogs expertos y más) está causando una presión cada vez mayor en los periódicos, las redes de las noticias, y los periodistas.
- Los lectores pueden ir a los blogs o a otros medios del Internet para encontrar la información que están buscando con el tecleo de un ratón. ¿Por qué compre un papel o mire las noticias?
- Condenar-y-abatimiento que divulga los papeles de las ventas.
- ¿Desde entonces cuando usted tomó consejo de las propiedades inmobiliarias de un periodista? ¿Usted los confiaría en para planear su retiro también?
- ¿El mercado sería tan malo como es si no había cosas tales como la divulgación negativa de las noticias? Would people be less scared to purchase?
- Journalists (freelance or not) have mortgages too. The more sensational the copy, the better guarantee to make headlines and get paid.
Is fact checking a dead exercise by journalists?
Over the past two years, it has been very common for articles full of errors to make it into print in regards to the Las Vegas high-rise condo market. From quoting sources who have no clue on what they’re talking - to listing erroneous facts about hard-contract deposit requirements, there has been a real problem with writers getting their facts wrong.
Just a few examples:
- While spending a day with one major news outlet who was doing a doom-and-gloom story about Las Vegas, I asked them if they’d make sure to let readers know that there was only one high-rise condo tower on the Strip, Sky Las Vegas, and that it will continue to be the only high-rise condo tower on the Strip until almost 2010. The writer looked me straight in the eye and said, “We don’t really want to go that direction with this story.”
- Recently, Tropicana Entertainment LLC (the company behind the Tropicana Las Vegas Resort & Casino and many other out-of-state properties) filed for bankruptcy. They made it very clear that the bankrupcy was brought on by losing their gaming license in Atlantic City (among other things). What did several writers do? Write articles saying LAS VEGAS STRIP IS DOOMED!
- In late 2007, multiple Nevada residential price-per-square-foot records were set when several penthouse properties were sold at The Harmon Hotel, Spa & Residences at MGM MIRAGE CityCenter. Every single news station in Las Vegas was offered to share the exciting announcement on air. Guess what? Not one single station reported the good news.
- On local journalist recently reported that buyers would walk from their hard-contract deposits from one certain luxury development in Las Vegas because their hard-contract deposits were only 10 thousand dollars. They claimed that the development’s PR Firm and a local real estate agent told them that. Really? Seems odd, considering everyone knows that the hard-contract deposits were 20 PERCENT at this property, NOT 10 thousand. Turns out, the reporter misunderstood the difference between the initial 10 THOUSAND reserve amount and the 20% hard contract amount. OOOOPS!
- How often do you see it being reported that MGM MIRAGE sold over $1.6 billion in real estate at MGM MIRAGE CityCenter in little over a year?
Just think of Peter Parker
Yes the current United States real estate and mortgage industries are challenged. But what would it be like if less errors were made in reporting? What if journalists weren’t so pressured to write doom and gloom? At the end of the day, journalists are just trying to do their job. Just think of what Peter Parker had to do to earn a buck…
And he didn’t even have to compete with blogs written by TRUE experts.
About Aaron Auxier
Aaron Auxier has earned the nickname “Hollywood’s Connection to Vegas” because of his Los Angeles entertainment background and Las Vegas connections. He is responsible for selling some of the most glamorous penthouse and luxury high-rise condominium properties in the history of Las Vegas.
Aaron Auxier can be reached at 702-456-7080 x201
Copyright © 2008 Luxury Realty Group. All Rights Reserved.
Disclaimer: All information in this post is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive.
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All information in this blog is subject to change without notice. Subject matter is not guaranteed and is often considered time-sensitive. See DISCLAIMER.
Copyright © 2008 Luxury Realty Group LLC. All rights reserved.